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April 2nd, 2021

DICOTHOMY

NETFLIX is landing in Rome. We chose the name Dicothomy because of the duality that makes Rome attractive and controversial at the same time. Especially since a brand-new company like Netflix approached the eternal city, the comparison with those contrasts, therefore, came out. Netflix Rome office has to embrace the Italian way and not only […]

NETFLIX is landing in Rome.

We chose the name Dicothomy because of the duality that makes Rome attractive and controversial at the same time.

Especially since a brand-new company like Netflix approached the eternal city, the comparison with those contrasts, therefore, came out. Netflix Rome office has to embrace the Italian way and not only the city’s and this character has to be immediately recognizable both for the guests and the usual users.

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